Facts about internet search marketing for small business and branding trends for therapists in 2021 you should keep in mind as you build your practice and gain online visibility.
- 94% of total organic traffic is found on Google. “Organic traffic” refers to the search engine results after somebody has conducted a search or query. These are not paid for or the results of online ads. Thus, organic results are considered the most credible and valid.
- 80% a people online ignore paid search results, clicking only on organic listings.
- Furthermore, 75% of people never scroll past the first page of search engine results.
- 57% of today’s businesses state that keyword rankings generate more leads than any other of their marketing efforts. The right keywords for your niche matter.
Take-Away:
The most important internet search marketing technique is ranking and showing up on the first page of Google searches for keywords that are specific to your business niche.
Trends in keywords and keyword phrases
The proper and smart use of keywords and keyword phases gets organic traffic to your site. Google now provides SERPs (search engine return pages) from its best guess about a searcher’s intent behind the search. Your content SEO needs to facilitate search intent.
- 50% of searches online consist of 4-word phrases or longer.
- Over 40% of all business revenue comes from organic traffic.
- The top five search results for a given keyword or phrase gets 70% of the clicks.
- Search engines drive 300% more traffic to websites than does social media.
Take-Away:
It is critical to have a well ranked website that delivers organic, intent-based traffic to your practice. Carefully crafted keywords and keyword phrases are the norm. This is the key to your practice getting maximum benefit from your internet search marketing efforts.
Phone search, Local search, “Near Me” Searches for Experts
- Nearly 65% of online searches are conducted with mobile phones. Your website needs to be responsive to mobile phone searches.
- Local search engine optimization means that your website captures people in your region or local vicinity and their searches first. Unless you are a national business, your website SEO configuration needs to be focused on attracting local searches.
- 72% of consumers who do a local search visit a store within 5 miles of where they conducted the search. Nearly 33% of all mobile searches are location-based inquiries, (i.e. “Counselor near me”).
Then there’s video
Video will represent 82% of all internet traffic in 2021.
- Your website must have at least one video and here’s why. Videos about you and your brand can increase traffic by up to 144%.
- HubSpot indicates that 86% of businesses use video as a marketing tool.
- Video marketing has grown in the recent years exponentially.
- YouTube has over a billion users.
- The time people spend watching YouTube has doubled each year.
- A video thumbnail in search results about you and your practice can double your organic traffic. People click on video thumb-nails like crazy!
- Your online presence needs a good video or two on your website.
Bottom Line Take-Aways:
Get a website that will work for you and your online marketing/branding campaigns. Use this most valuable tool to build and sustain your therapy practice.
Call Paul at 913-991-2302. Start today your internet search marketing and online ranking campaign.